Hello my name is Junior Ngoma owner and designer of Zest Clothing. My answer to the reoccurring question of "Why did you start Zest?" is that I genuinely do not know. I did not grow up wanting to be in fashion or graphics for that matter, but computers and graphics during my school years offered an outlet to let off steam from daily life. My passion for clothing design grew from here with hard work, determination and perseverance.
The growing interest from what started initially as a hobby prompted me to take a more formal approach. So after saving for a good few months, I drew up plans to become a world leading brand and launched Zest Clothing. Since then, the business has grown beyond expectation.
Sometimes, my designs and ways of thinking are inspired but not always as often these just spring out of thin air. The name ‘Zest’ resulted from wanting to be different and called for a lot of thought. First of all, I did not want to be like any other high street clothing line or brand. So drawing on the outer layer of an orange, lemon or lime as a theme, I likened the idea of a flavour and kick to that of the human outer layer.
When people, for example, see something new or different, their first instinct is to question its existence or try to pick it apart for better understanding. This was a challenge when Zest first started although it was not always obvious, perhaps due to my age or way of working and interpreting things. Whatever it was, this worked in making me explore further so that I could build the brand without losing my values or independence. Designing as I see it is a matter of putting out my personal view of objects, stories, nature in the hope that people will interact with my ideas and enjoy these. This is where Zest Clothing is today, hence, why it stands out from what other people do